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About Us   »   Our Principals    

sidebar decoration: about cognetics


sidebar decoration: about cognetics
Our Principals

Anne and Charlie Kreitzberg are a husband and wife team who focus on connecting people and technology. They are the principals of Cognetics Corporation where they lead a staff of experts with extensive experience in the human aspects of web technology.

Charles B. Kreitzberg, PhD

Charlie is founder and CEO of Cognetics Corporation. Charlie began designing user interfaces in 1982 and has created award-winning interactive designs that synthesize computer technology with human cognition. Charlie's designs have been used in automated teller machines, medical software, and knowledge systems. He is a pioneer in web design and the developer of HyperTies -- a browser that influenced early web development. He also led the development of the LUCID Framework which is widely used for user experience design.

Charlie has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg also serves as the Technology Director for Einstein’s Alley, a New Jersey economic development initiative.

View Charlie's Vita

Anne Pauker Kreitzberg

Anne strives to make people's work lives better, working with leaders to see their vision become reality. An early pioneer in creating a "Best Place to Work," throughout her career she has successfully implemented creative strategies for collaboration, performance and change management, workplace flexibility, work-life and diversity. Anne is a creator of Leaderware, web applications specifically designed for managers to enable them to use their time productively and grow their team's capability.

Anne has been a trusted advisor to leaders and teams in a wide range of public, private and nonprofit organizations for over 25 years. Prior to joining Cognetics, she held executive positions in both the private and public sectors and in consultancy.  She regularly speaks and writes on emerging management and workplace issues.

Anne is a member of the faculty at the Wharton School and holds an MBA from the New York Institute of Technology. She is a member of a number of professional associations, including the Women Presidents' Organization and Executive Women of New Jersey, and is a member of the Mercer County Commission on the Status of Women
Thanks for contacting us. We'll be in touch shortly. Charlie & Anne

How We Conduct a Typical Project

  1. We listen carefully to your ideas and vision and to your business analysis.
  2. We talk with stakeholders you identify to understand their understanding of the project and their issues. If the stakeholders are not aligned, the product is at risk. So if we are concerned that there may be a problem with conflicting visions, we will work with you to resolve them.
  3. We study your target audience to understand the factors that are important to them. What will attract them to the product? What will engage them? How will they use it?
  4. We analyze the competition and prior versions if they exist to learn what design decisions were made, what works well and what doesn’t.  We do this by looking at the products, doing research on the web, and talking with users when possible.
  5. We develop a design for the site or product and produce it as a set of wireframes. We review the wireframes with all stakeholders and make certain that there are no issues that could become problematic later in the development cycle.
  6. We make the required refinements and test the wireframes with users to make certain that the design works as we intend.
  7. We work with your agency or our own artists to develop a look and feel that promotes your branding and is attractive to the audience.
  8. We work with your developers or our programmers to produce a clickable prototype of the site or product. We then usability test it to make certain that there are no problems with the design.
  9. We produce a style guide to supplement the prototype. This enables your developers to make appropriate design decisions when implementing the site or product.
  10. We work with your product manager and marketers to design the user experience around user support, training, startup and for interactive collateral and advertising.

 What Makes Web 2.0 and Social Computing So Difficult?

  There are Ten Barriers to Web 2.0:

  1. Fear of hostile or embarassing postings that can damage your image.
  2. Concern that staff may act inappropriately or disclose proprietary information.
  3. Cost and time required for content development and maintenence.
  4. Compliance, regulatory and legal issues.
  5. The Generation Gap: employees have different expectations and use technology differently.
  6. Requirement for deep competence in usability and user experience engineering.
  7. Cross-departmental, cross-functional, cross-hierarchical, unfiltered communications.
  8. Concerns about security.
  9. What you don't know about how the competition is using these tools to their advantage.
  10. Balancing control with transparency.

  Web 2.0 is defined by agility, transparency, empowerment, user-centricity and creativity... not words typically used to describe most organizations. Managers are not prepared to manage in this environment.

 

Picture of Charlie Kreitzberg

Charles B. Kreitzberg, Ph.D.

is founder and CEO of Cognetics Corporation, a company that, since 1982, has created award-winning interactive designs that connect people and teams with computers.

Dr. Kreitzberg has designed the user interfaces for websites, software and rich internet applications for clients all over the world.

He developed a pre-web browser, is author of LUCID – the a widely used interaction design framework, and most recently In the Know!™ -- a software knowledge and communications tool for teams and their leaders.

Dr. Kreitzberg has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg serves as the Technology Director for Einstein’s Alley.

Download Charlie's Detailed Vita

Vista users -- if you are using an older version of Adobe Reader, you may have a problem with the PDF. The solution is to upgrade your version to version 9 (or better). This is an Adobe problem and we appologize for the inconvenience.

Download The First 10 Seconds as a PDF

Our Workshops

Our workshops are customized for you.people gathered around a laptop computer

Here are some sample agendas:

Higher Education

Marketing

HR

IT

Business Leaders




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