Wednesday, August 22, 2018



Persona Design

A persona is a composite description of a user, based on research data that can serve as a design tool. While personas are often viewed as “biographies,” they are better conceptualized as behavioral and attitudinal summaries of archetypal users.

The value of personas is that it clarifies your understanding of the audience you are designing for. Cognetics usesPicture of a woman's face with jigsaw puzzle pieces removed personas extensively in the design process. In some cases, we use simple personas that are "best guesses" about the audience. We call these "assumptive personas" and construct the quickly from the knowledge that our clients already have about their users.

In other cases, we develop personas through a rigorous research process. In these cases we identify participants who are typical of the users we are designing for and gather data about them. There are a number of ways to gather the data including: user observation (well-suited to web design), focus groups (excellent for gathering marketing information) and one-on-one interviews. Typically we recommend phone interviews. This would enable us to gather as much data as possible about both individual behavior and attitudes while keeping costs reasonable.

 

Thanks for contacting us. We'll be in touch shortly. Charlie & Anne

 What Makes Web 2.0 and Social Computing So Difficult?

  There are Ten Barriers to Web 2.0:

  1. Fear of hostile or embarassing postings that can damage your image.
  2. Concern that staff may act inappropriately or disclose proprietary information.
  3. Cost and time required for content development and maintenence.
  4. Compliance, regulatory and legal issues.
  5. The Generation Gap: employees have different expectations and use technology differently.
  6. Requirement for deep competence in usability and user experience engineering.
  7. Cross-departmental, cross-functional, cross-hierarchical, unfiltered communications.
  8. Concerns about security.
  9. What you don't know about how the competition is using these tools to their advantage.
  10. Balancing control with transparency.

  Web 2.0 is defined by agility, transparency, empowerment, user-centricity and creativity... not words typically used to describe most organizations. Managers are not prepared to manage in this environment.

 

Picture of Charlie Kreitzberg

Charles B. Kreitzberg, Ph.D.

is founder and CEO of Cognetics Corporation, a company that, since 1982, has created award-winning interactive designs that connect people and teams with computers.

Dr. Kreitzberg has designed the user interfaces for websites, software and rich internet applications for clients all over the world.

He developed a pre-web browser, is author of LUCID – the a widely used interaction design framework, and most recently In the Know!™ -- a software knowledge and communications tool for teams and their leaders.

Dr. Kreitzberg has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg serves as the Technology Director for Einstein’s Alley.

Download Charlie's Detailed Vita

Vista users -- if you are using an older version of Adobe Reader, you may have a problem with the PDF. The solution is to upgrade your version to version 9 (or better). This is an Adobe problem and we appologize for the inconvenience.

Download The First 10 Seconds as a PDF

Our Workshops

Our workshops are customized for you.people gathered around a laptop computer

Here are some sample agendas:

Higher Education

Marketing

HR

IT

Business Leaders






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