What Makes Web 2.0 and Social Computing So Difficult?
There are Ten Barriers to Web 2.0:
- Fear of hostile or embarassing postings that can damage your image.
- Concern that staff may act inappropriately or disclose proprietary information.
- Cost and time required for content development and maintenence.
- Compliance, regulatory and legal issues.
- The Generation Gap: employees have different expectations and use technology differently.
- Requirement for deep competence in usability and user experience engineering.
- Cross-departmental, cross-functional, cross-hierarchical, unfiltered communications.
- Concerns about security.
- What you don't know about how the competition is using these tools to their advantage.
- Balancing control with transparency.
Web 2.0 is defined by agility, transparency, empowerment, user-centricity and creativity... not words typically used to describe most organizations. Managers are not prepared to manage in this environment.
Charles B. Kreitzberg, Ph.D.
is founder and CEO of Cognetics Corporation, a company that, since 1982, has created award-winning interactive designs that connect people and teams with computers.
Dr. Kreitzberg has designed the user interfaces for websites, software and rich internet applications for clients all over the world.
He developed a pre-web browser, is author of LUCID – the a widely used interaction design framework, and most recently In the Know!™ -- a software knowledge and communications tool for teams and their leaders.
Dr. Kreitzberg has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg serves as the Technology Director for Einstein’s Alley.
Download Charlie's Detailed Vita
Vista users -- if you are using an older version of Adobe Reader, you may have a problem with the PDF. The solution is to upgrade your version to version 9 (or better). This is an Adobe problem and we appologize for the inconvenience.
Download The First 10 Seconds as a PDF