Thursday, April 26, 2018



The Envision Process

A popular service we provide is the development of a Product Envision document, which summarizes the goals, Decorative graphicaudience, technical constratints, competetion, reviews of prior versions (if they exist) and design cioncepts for the product.

The value of the Product Envision document is enormous. It brings together the ideas of the entire stakholder team into a single document that can be used for communication, review and to get everyone on the same page. It transforms the abstact ideas into highly usedful. concrete form.

The Envision Statement is developed in a facilitated session. Each Envision Sesssion is customized to your needs with the length, participants and focus depending on the complexity of the product. The session brings together key stakeholders including product managers, marketing, development, and the usability and requirements team.

A senior interaction consulting designer  facilitates the session. Other interaction designers or visual designers who will be involved in detailed interface design work or user analysis may also participate.

The goal of this workshop is to develop a clear product concept and represent that concept in initial sketches of the proposed functionality. From there, each department can begin to develop its own work plans.

For the usability/design group, the Envision Statement forms the basis for continued work, including user analysis. It raises issues such as what kinds of questions about how users will interact with the product must be answered to create an effective design which form the basis for requirements documents and initial prototypes.

A popular service we provide is the development of a Product Envision document, which summarizes the goals, Decorative graphicaudience, technical constratints, competetion, reviews of prior versions (if they exist) and design cioncepts for the product.

The value of the Product Envision document is enormous. It brings together the ideas of the entire stakholder team into a single document that can be used for communication, review and to get everyone on the same page. It transforms the abstact ideas into highly usedful. concrete form.

The Envision Statement is developed in a facilitated session. Each Envision Sesssion is customized to your needs with the length, participants and focus depending on the complexity of the product. The session brings together key stakeholders including product managers, marketing, development, and the usability and requirements team.

A senior interaction consulting designer  facilitates the session. Other interaction designers or visual designers who will be involved in detailed interface design work or user analysis may also participate.

The goal of this workshop is to develop a clear product concept and represent that concept in initial sketches of the proposed functionality. From there, each department can begin to develop its own work plans.

For the usability/design group, the Envision Statement forms the basis for continued work, including user analysis. It raises issues such as what kinds of questions about how users will interact with the product must be answered to create an effective design which form the basis for requirements documents and initial prototypes.

Thanks for contacting us. We'll be in touch shortly. Charlie & Anne

 What Makes Web 2.0 and Social Computing So Difficult?

  There are Ten Barriers to Web 2.0:

  1. Fear of hostile or embarassing postings that can damage your image.
  2. Concern that staff may act inappropriately or disclose proprietary information.
  3. Cost and time required for content development and maintenence.
  4. Compliance, regulatory and legal issues.
  5. The Generation Gap: employees have different expectations and use technology differently.
  6. Requirement for deep competence in usability and user experience engineering.
  7. Cross-departmental, cross-functional, cross-hierarchical, unfiltered communications.
  8. Concerns about security.
  9. What you don't know about how the competition is using these tools to their advantage.
  10. Balancing control with transparency.

  Web 2.0 is defined by agility, transparency, empowerment, user-centricity and creativity... not words typically used to describe most organizations. Managers are not prepared to manage in this environment.

 

Picture of Charlie Kreitzberg

Charles B. Kreitzberg, Ph.D.

is founder and CEO of Cognetics Corporation, a company that, since 1982, has created award-winning interactive designs that connect people and teams with computers.

Dr. Kreitzberg has designed the user interfaces for websites, software and rich internet applications for clients all over the world.

He developed a pre-web browser, is author of LUCID – the a widely used interaction design framework, and most recently In the Know!™ -- a software knowledge and communications tool for teams and their leaders.

Dr. Kreitzberg has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg serves as the Technology Director for Einstein’s Alley.

Download Charlie's Detailed Vita

Vista users -- if you are using an older version of Adobe Reader, you may have a problem with the PDF. The solution is to upgrade your version to version 9 (or better). This is an Adobe problem and we appologize for the inconvenience.

Download The First 10 Seconds as a PDF

Our Workshops

Our workshops are customized for you.people gathered around a laptop computer

Here are some sample agendas:

Higher Education

Marketing

HR

IT

Business Leaders






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