Thursday, April 26, 2018



Web 2.0 and Social Computing

Make no mistake -- Web 2.0 changes everything. It affects the public face of organizations, the way they market, execute, manage and collaborate. There are few interactive products being developed today that cannot benefit from including some some aspect of community.

Yet there are many hurdles to overcome (click here to view a list). We have a deep understanding of Web 2.0 and how to successfully integrate it into products and business process. We understand the organizational issues as well as we understand design.

Thinking About Social Computing

Most websites and products can benefit from creating user communities and from integrating web 2.0 tools such as blogs, wikis and user forums you can create communities, gather user-generated data and foster relationships with customers and staff.

But to be effective, you need to have a clear strategy and design focus.

Cognetics can help. We have extensive experience with Web 2.0, community design and social computing. Design decisions can have an enormous  effect on how well communities function. That's why it's important to enlist a top-notch design firm when you are venturing into social computing. 

 

Make no mistake -- Web 2.0 changes everything. It affects the public face of organizations, the way they market, execute, manage and collaborate. There are few interactive products being developed today that cannot benefit from including some some aspect of community.

Yet there are many hurdles to overcome (click here to view a list). We have a deep understanding of Web 2.0 and how to successfully integrate it into products and business process. We understand the organizational issues as well as we understand design.

Thinking About Social Computing

Most websites and products can benefit from creating user communities and from integrating web 2.0 tools such as blogs, wikis and user forums you can create communities, gather user-generated data and foster relationships with customers and staff.

But to be effective, you need to have a clear strategy and design focus.

Cognetics can help. We have extensive experience with Web 2.0, community design and social computing. Design decisions can have an enormous  effect on how well communities function. That's why it's important to enlist a top-notch design firm when you are venturing into social computing. 

 

Our Workshops

Web 2.0 &

Social Media

 Demystified

person making choices

 

Blogs, wiki's, discussion boards, podcasts, video, online communities, virtual reality -- how do you decide what makes sense?

A good place to start is with a solid web 2.0 strategy.

We offer customized webcasts, and consulting that help you:

  • Understand these new technologies so that you can make better decisions about them
  • Create a web strategy that reflects your goals
  • Design high-quality, interactive web experiences that attract and engage users 
  • Create a Web 2.0-Friendly culture

 

Contact Us Now
 

Thanks for contacting us. We'll be in touch shortly. Charlie & Anne

 What Makes Web 2.0 and Social Computing So Difficult?

  There are Ten Barriers to Web 2.0:

  1. Fear of hostile or embarassing postings that can damage your image.
  2. Concern that staff may act inappropriately or disclose proprietary information.
  3. Cost and time required for content development and maintenence.
  4. Compliance, regulatory and legal issues.
  5. The Generation Gap: employees have different expectations and use technology differently.
  6. Requirement for deep competence in usability and user experience engineering.
  7. Cross-departmental, cross-functional, cross-hierarchical, unfiltered communications.
  8. Concerns about security.
  9. What you don't know about how the competition is using these tools to their advantage.
  10. Balancing control with transparency.

  Web 2.0 is defined by agility, transparency, empowerment, user-centricity and creativity... not words typically used to describe most organizations. Managers are not prepared to manage in this environment.

 

Picture of Charlie Kreitzberg

Charles B. Kreitzberg, Ph.D.

is founder and CEO of Cognetics Corporation, a company that, since 1982, has created award-winning interactive designs that connect people and teams with computers.

Dr. Kreitzberg has designed the user interfaces for websites, software and rich internet applications for clients all over the world.

He developed a pre-web browser, is author of LUCID – the a widely used interaction design framework, and most recently In the Know!™ -- a software knowledge and communications tool for teams and their leaders.

Dr. Kreitzberg has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg serves as the Technology Director for Einstein’s Alley.

Download Charlie's Detailed Vita

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Download The First 10 Seconds as a PDF

Our Workshops

Our workshops are customized for you.people gathered around a laptop computer

Here are some sample agendas:

Higher Education

Marketing

HR

IT

Business Leaders






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