Saturday, February 24, 2018

 

 

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Cognetics Corporation is actively involved in promoting thought leadership in Web 2.0 and User Experience Design.

Cognetics Corporation is actively involved in promoting thought leadership in Web 2.0 and User Experience Design.

Integrating Web 2.0 With Your Business Strategy

We work with leaders to get a deeper understanding of Web 2.0 and social media from a business strategy perspective. Our focus is unique, combining expertise as user experience and interaction design with expertise in organizations, teams and leaders.

Learn how to integrate Web 2.0 into your business strategy:

  • how Web 2.0 is changing the game
  • how to make decisions about which Web tools work best to meet specific goals
  • how to make sure web applications, sites and communities are effective for users
  • how to make sure your managers are prepared for employee relations in a Web 2.0 era
  • how to anticipate the Ten Barriers to Web 2.0 and be prepared to address them

Use our Assessment Tool to determine if your organization has a Web 2.0-Friendly Culture - and, if not, what you can do about it.

Sign up for our course, Making Sense of Web 2.0: Leveraging Social Media in Your Organization. We developed and teach the course for the American Management Association. It's fun, highly interactive and uses a case-study to give you hands-on experience using Web 2.0 tools and creating an action plan for incorporating Web 2.0 into your business strategy.

We are also available for presentations and workshops for professional association events.

We work with leaders to get a deeper understanding of Web 2.0 and social media from a business strategy perspective. Our focus is unique, combining expertise as user experience and interaction design with expertise in organizations, teams and leaders.

Learn how to integrate Web 2.0 into your business strategy:

  • how Web 2.0 is changing the game
  • how to make decisions about which Web tools work best to meet specific goals
  • how to make sure web applications, sites and communities are effective for users
  • how to make sure your managers are prepared for employee relations in a Web 2.0 era
  • how to anticipate the Ten Barriers to Web 2.0 and be prepared to address them

Use our Assessment Tool to determine if your organization has a Web 2.0-Friendly Culture - and, if not, what you can do about it.

Sign up for our course, Making Sense of Web 2.0: Leveraging Social Media in Your Organization. We developed and teach the course for the American Management Association. It's fun, highly interactive and uses a case-study to give you hands-on experience using Web 2.0 tools and creating an action plan for incorporating Web 2.0 into your business strategy.

We are also available for presentations and workshops for professional association events.

The LUCID Community

Opening soon, The LUCID Community will be a resource for User Experience and Usability Professionals, Interaction Designers, and others interested in the area. 

 

 

 

 

 

 

Opening soon, The LUCID Community will be a resource for User Experience and Usability Professionals, Interaction Designers, and others interested in the area. 

 

 

 

 

 

 

Thanks for contacting us. We'll be in touch shortly. Charlie & Anne

 What Makes Web 2.0 and Social Computing So Difficult?

  There are Ten Barriers to Web 2.0:

  1. Fear of hostile or embarassing postings that can damage your image.
  2. Concern that staff may act inappropriately or disclose proprietary information.
  3. Cost and time required for content development and maintenence.
  4. Compliance, regulatory and legal issues.
  5. The Generation Gap: employees have different expectations and use technology differently.
  6. Requirement for deep competence in usability and user experience engineering.
  7. Cross-departmental, cross-functional, cross-hierarchical, unfiltered communications.
  8. Concerns about security.
  9. What you don't know about how the competition is using these tools to their advantage.
  10. Balancing control with transparency.

  Web 2.0 is defined by agility, transparency, empowerment, user-centricity and creativity... not words typically used to describe most organizations. Managers are not prepared to manage in this environment.

 

Picture of Charlie Kreitzberg

Charles B. Kreitzberg, Ph.D.

is founder and CEO of Cognetics Corporation, a company that, since 1982, has created award-winning interactive designs that connect people and teams with computers.

Dr. Kreitzberg has designed the user interfaces for websites, software and rich internet applications for clients all over the world.

He developed a pre-web browser, is author of LUCID – the a widely used interaction design framework, and most recently In the Know!™ -- a software knowledge and communications tool for teams and their leaders.

Dr. Kreitzberg has lectured and consulted at corporations and universities worldwide. He has served as an expert witness in software interface patent disputes. He is Founding Editor of User Experience magazine; he has authored numerous articles and has served on the national boards of the Usability Professionals Association and the Society for Information Management. He holds advanced degrees in computer science and psychology. Dr. Kreitzberg serves as the Technology Director for Einstein’s Alley.

Download Charlie's Detailed Vita

Vista users -- if you are using an older version of Adobe Reader, you may have a problem with the PDF. The solution is to upgrade your version to version 9 (or better). This is an Adobe problem and we appologize for the inconvenience.

Download The First 10 Seconds as a PDF

Our Workshops

Our workshops are customized for you.people gathered around a laptop computer

Here are some sample agendas:

Higher Education

Marketing

HR

IT

Business Leaders






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